{"id":4604,"date":"2021-01-27T15:32:05","date_gmt":"2021-01-27T14:32:05","guid":{"rendered":"https:\/\/www.locandis.de\/location-based-marketing\/"},"modified":"2022-05-19T16:18:30","modified_gmt":"2022-05-19T14:18:30","slug":"location-based-marketing","status":"publish","type":"page","link":"https:\/\/www.locandis.de\/en\/location-based-marketing\/","title":{"rendered":"Location-based Marketing"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-huge avia-no-border-styling  av-parallax-section av-section-color-overlay-active avia-bg-style-parallax  avia-builder-el-0  el_before_av_section  avia-builder-el-first   av-minimum-height av-minimum-height-50  container_wrap fullsize' style=' '  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='50'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color  avia-full-stretch' style = 'background-repeat: no-repeat; background-image: url(https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/02\/locandis_location_based_marketing.jpg);background-attachment: scroll; background-position: bottom center; ' ><\/div><\/div><div class='av-section-color-overlay-wrap'><div class='av-section-color-overlay' style='opacity: 0.7; background-color: #ffa13d; '><\/div><a href='#next-section' title='' class='scroll-down-link '  aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4604'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-1  avia-builder-el-no-sibling  \" style='border-radius:0px; '><p><div  style='padding-bottom:10px; color:#ffffff;font-size:40px;' class='av-special-heading av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-2  el_before_av_hr  avia-builder-el-first  av-inherit-size '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Location-based Marketing<\/h1><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>Reach your customers in the relevant purchase situation.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#ffffff'><\/div><\/div><\/div><br \/>\n<div  style=' margin-top:40px; margin-bottom:40px;'  class='hr hr-custom hr-center hr-icon-no   avia-builder-el-3  el_after_av_heading  avia-builder-el-last '><span class='hr-inner  inner-border-av-border-fat' style=' width:50px; border-color:#ffffff;' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='campaigns'  class='avia-section main_color avia-section-default avia-no-shadow  avia-bg-style-scroll  avia-builder-el-4  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4604'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  av-animated-generic bottom-to-top  flex_column_div av-zero-column-padding first  avia-builder-el-5  avia-builder-el-no-sibling  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>We work closely with our customers to implement <strong>customized push campaigns<\/strong> that are location-based and thus sent directly to consumers&#8217; smartphones at the point of action. The relevance of advertising messages for products is particularly high when they are delivered directly to the shelf with these products.<\/p>\n<p><strong>Here is an example:<\/strong> A customer who has been standing in front of the shelf with dog food for 5 minutes is very likely to be interested in dog food. This insight is gained by viewing the customer&#8217;s location on the sales floor. Based on this location information, a coupon for dog food or a complementary product can be delivered to the customer&#8217;s next purchase.<\/p>\n<p>We evaluate the success of each location-based marketing campaign: <strong>did it achieve the planned opening rate, and did it generate additional sales?\u00a0<\/strong> In the process, we also test which visuals work best, which headlines are particularly effective, and whether short videos further enhance the message&#8217;s attention.<\/p>\n<\/div><\/section><\/div><div  style=' margin-top:40px; margin-bottom:40px;'  class='hr hr-custom hr-center hr-icon-no  '><span class='hr-inner  inner-border-av-border-fat' style=' width:50px; border-color:#000000;' ><span class='hr-inner-style'><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='couponing'  class='avia-section main_color avia-section-default avia-no-shadow  avia-bg-style-scroll  avia-builder-el-7  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4604'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_two_fifth  av-animated-generic bottom-to-top  flex_column_div av-zero-column-padding first  avia-builder-el-8  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><p><div  style='height:20px' class='hr hr-invisible  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class='avia-image-container  av-styling-    avia-builder-el-9  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-5665 avia-img-lazy-loading-not-5665 avia_image' src=\"https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/07\/DSC05452-1-1030x579.jpg\" alt='BaumarktManager zur Expertenbefragung' title='DSC05452' height=\"579\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/07\/DSC05452-1-1030x579.jpg 1030w, https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/07\/DSC05452-1-300x169.jpg 300w, https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/07\/DSC05452-1-768x432.jpg 768w, https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/07\/DSC05452-1-1536x864.jpg 1536w, https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/07\/DSC05452-1-2048x1152.jpg 2048w, https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/07\/DSC05452-1-1500x843.jpg 1500w, https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/07\/DSC05452-1-705x396.jpg 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/p><\/div><div class=\"flex_column av_three_fifth  av-animated-generic bottom-to-top  flex_column_div av-zero-column-padding   avia-builder-el-10  el_after_av_two_fifth  avia-builder-el-last  \" style='border-radius:0px; '><p><div  id=\"campaigns\"  style='padding-bottom:10px; font-size:40px;' class='av-special-heading av-special-heading-h1  blockquote modern-quote modern-centered  avia-builder-el-11  el_before_av_textblock  avia-builder-el-first  av-inherit-size '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Couponing<\/h1><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>We are convinced that <strong>coupons should not be distributed with a watering can<\/strong>. We deliver <strong>personalized coupons<\/strong> to the end customer&#8217;s smartphone directly in the predefined store area and at the right shelf: this is how couponing works best. Because we know the customer well, our couponing strategies are very differentiated &#8211;<strong> this is how we optimize the required discount.<\/strong><\/p>\n<\/div><\/section><\/p><\/div><div  style=' margin-top:40px; margin-bottom:40px;'  class='hr hr-custom hr-center hr-icon-no  '><span class='hr-inner  inner-border-av-border-fat' style=' width:50px; border-color:#000000;' ><span class='hr-inner-style'><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='content'  class='avia-section main_color avia-section-default avia-no-shadow  avia-bg-style-scroll  avia-builder-el-13  el_after_av_section  el_before_av_one_full   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4604'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_two_fifth  av-animated-generic bottom-to-top  flex_column_div av-zero-column-padding first  avia-builder-el-14  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-15  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-6147 avia-img-lazy-loading-not-6147 avia_image' src=\"https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/11\/DSC07124-1030x579.jpg\" alt='Content Kampagnen' title='DSC07124' height=\"579\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/11\/DSC07124-1030x579.jpg 1030w, https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/11\/DSC07124-300x169.jpg 300w, https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/11\/DSC07124-768x432.jpg 768w, https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/11\/DSC07124-1536x864.jpg 1536w, https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/11\/DSC07124-2048x1152.jpg 2048w, https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/11\/DSC07124-1500x844.jpg 1500w, https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/11\/DSC07124-705x396.jpg 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/div><div class=\"flex_column av_three_fifth  av-animated-generic bottom-to-top  flex_column_div av-zero-column-padding   avia-builder-el-16  el_after_av_two_fifth  avia-builder-el-last  \" style='border-radius:0px; '><p><div  id=\"campaigns\"  style='padding-bottom:10px; font-size:40px;' class='av-special-heading av-special-heading-h1  blockquote modern-quote modern-centered  avia-builder-el-17  el_before_av_textblock  avia-builder-el-first  av-inherit-size '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Content<\/h1><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>We believe that the companies we serve should be very economical with additional discounts. That&#8217;s why we are committed to using <strong>good content campaigns<\/strong> that, for example, <strong>draw attention to new products, provide practical tips on how to use products, or point out useful accessories.<\/strong><\/p>\n<\/div><\/section><\/p><\/div><div  style=' margin-top:40px; margin-bottom:40px;'  class='hr hr-custom hr-center hr-icon-no  '><span class='hr-inner  inner-border-av-border-fat' style=' width:50px; border-color:#000000;' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_4'  class='main_color av_default_container_wrap container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4604'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='app-clip-campaigning'  class='avia-section main_color avia-section-default avia-no-shadow  avia-bg-style-scroll   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4604'><div class='entry-content-wrapper clearfix'>\n<div  id=\"campaigns\"  style='padding-bottom:10px; font-size:40px;' class='av-special-heading av-special-heading-h1  blockquote modern-quote modern-centered  av-inherit-size '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >App Clip Campaigning<\/h1><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div>\n<div class=\"flex_column av_one_half  av-animated-generic bottom-to-top  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>locandis App Clips enable the <strong>delivery of content without registration<\/strong>. In addition to the push-based delivery of information at the shelf, the App Clip functionality enables customers to immediately receive information on products and services in the store by scanning an <strong>NFC tag<\/strong> or <strong>QR code<\/strong>. Registration in the app is not necessary for this. The exciting feature of the NFC solution from a user experience perspective is its ease of use: Users only need to hold their cell phone near the chip. The content is then automatically displayed and the customer is subtly motivated to download the app.<\/p>\n<p>This greatly facilitates the customer&#8217;s willingness to subsequently download the app, as they have already been able to use the features and benefits in a <strong>preview mode<\/strong> beforehand. This feature thus enables any customer with a smartphone to use the app without downloading it first. Conversely, this feature also means that the <strong>App Clips are a complete campaigning tool, enabling the targeting of differentiated content on every single NFC tag.<\/strong> And all this without downloading an app.<\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_half  av-animated-generic bottom-to-top  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><p><div  style='height:20px' class='hr hr-invisible  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class='avia-video avia-video-16-9 avia-video-html5  '   itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/11\/Sennheiser-Pressevideo.mp4' ><video class='avia_video' playsinline    preload=\"auto\"  controls style='' id='player_4604_1586232701_526858544'><source src=\"https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/11\/Sennheiser-Pressevideo.mp4\" type=\"video\/mp4\" \/><\/video><\/div><\/p><\/div><div  style=' margin-top:40px; margin-bottom:40px;'  class='hr hr-custom hr-center hr-icon-no  '><span class='hr-inner  inner-border-av-border-fat' style=' width:50px; border-color:#000000;' ><span class='hr-inner-style'><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section main_color avia-section-huge avia-no-border-styling  av-parallax-section av-section-color-overlay-active avia-bg-style-parallax   av-minimum-height av-minimum-height-35  container_wrap fullsize' style=' '  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='35'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color  avia-full-stretch' style = 'background-repeat: no-repeat; background-image: url(https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/11\/DSC07123-1-1030x579.jpg);background-attachment: scroll; background-position: bottom center; ' ><\/div><\/div><div class='av-section-color-overlay-wrap'><div class='av-section-color-overlay' style='opacity: 0.7; background-color: #ffa13d; '><\/div><a href='#next-section' title='' class='scroll-down-link '  aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4604'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-19  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling  \" style='border-radius:0px; '><p><div  style='padding-bottom:10px; color:#ffffff;font-size:40px;' class='av-special-heading av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  av-inherit-size '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Application areas of location-based marketing<\/h2><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>Versatile use of location-based customer targeting<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#ffffff'><\/div><\/div><\/div><br \/>\n<div  style=' margin-top:40px; margin-bottom:40px;'  class='hr hr-custom hr-center hr-icon-no  '><span class='hr-inner  inner-border-av-border-fat' style=' width:50px; border-color:#ffffff;' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='product-finder'  class='avia-section main_color avia-section-default avia-no-shadow  avia-bg-style-scroll   container_wrap fullsize' style=' '  ><div class='av-section-color-overlay-wrap'><a href='#next-section' title='' class='scroll-down-link '  aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4604'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_half  av-animated-generic bottom-to-top  flex_column_div first  \" style='background: #ffffff; box-shadow: 0 0 10px 0 #dbdbdb; padding:10px; background-color:#ffffff; border-radius:0px; '><p><div  class='avia-image-container  av-styling-    avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-5491 avia-img-lazy-loading-not-5491 avia_image' src=\"https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/07\/locandis_indoor_navigation_product_finder-1030x579.jpg\" alt='locandis Indoor Navigation' title='locandis_indoor_navigation_product_finder' height=\"579\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/07\/locandis_indoor_navigation_product_finder-1030x579.jpg 1030w, https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/07\/locandis_indoor_navigation_product_finder-300x169.jpg 300w, https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/07\/locandis_indoor_navigation_product_finder-768x432.jpg 768w, https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/07\/locandis_indoor_navigation_product_finder-1536x864.jpg 1536w, https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/07\/locandis_indoor_navigation_product_finder-2048x1152.jpg 2048w, https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/07\/locandis_indoor_navigation_product_finder-1500x843.jpg 1500w, https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/07\/locandis_indoor_navigation_product_finder-705x396.jpg 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><br \/>\n<div  id=\"campaigns\"  style='padding-bottom:10px; font-size:35px;' class='av-special-heading av-special-heading-h2  blockquote modern-quote modern-centered  av-inherit-size '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Retail<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>In retail, there are many opportunities for the use of location-based marketing. In addition to purely increasing sales, so-called <strong>upselling<\/strong>, complementary products can also be recommended to customers on the basis of their location and shopping behavior. This is referred to as <strong>cross-selling<\/strong>.<\/p>\n<p>Furthermore, customers can be introduced to new product groups via the mobile application. The <strong>continuous dialog<\/strong> with customers via smartphone is also suitable for <strong>promoting events and activities in the store.<\/strong> Further information on an extensive application in the DIY sector can be found below:<\/p>\n<\/div><\/section><br \/>\n<div  style='height:10px' class='hr hr-invisible  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-20  avia-builder-el-no-sibling ' ><a href='https:\/\/www.locandis.de\/en\/baumarkt-digitalisieren\/'  class='avia-button  avia-color-theme-color   avia-icon_select-yes-right-icon avia-size-large avia-position-center '   ><span class='avia_iconbox_title' >Learn more<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div><div class=\"flex_column av_one_half  av-animated-generic bottom-to-top  flex_column_div   \" style='background: #ffffff; box-shadow: 0 0 10px 0 #dbdbdb; padding:10px; background-color:#ffffff; border-radius:0px; '><p><div  class='avia-image-container  av-styling-    avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-5967 avia-img-lazy-loading-not-5967 avia_image' src=\"https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/09\/Indoor-Navigation-1030x579.jpg\" alt='Indoor Navigation' title='Indoor Navigation' height=\"579\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/09\/Indoor-Navigation-1030x579.jpg 1030w, https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/09\/Indoor-Navigation-300x169.jpg 300w, https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/09\/Indoor-Navigation-768x432.jpg 768w, https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/09\/Indoor-Navigation-1536x864.jpg 1536w, https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/09\/Indoor-Navigation-2048x1152.jpg 2048w, https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/09\/Indoor-Navigation-1500x843.jpg 1500w, https:\/\/www.locandis.de\/wp-content\/uploads\/2021\/09\/Indoor-Navigation-705x396.jpg 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><br \/>\n<div  id=\"campaigns\"  style='padding-bottom:10px; font-size:35px;' class='av-special-heading av-special-heading-h2  blockquote modern-quote modern-centered  av-inherit-size '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Theme parks and museums<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Compared to the application in retail, the focus of <strong>location-based marketing in museums and amusement parks<\/strong> is less on increasing sales and more on the location-based extension of the visitor experience to the visitor&#8217;s smartphone.<\/p>\n<p>Via this channel, visitors can receive<strong> additional information about exhibits, current offers in the associated restaurant or information about current events.<\/strong> \u00a0An exemplary application of this solution for the Autostadt in Wolfsburg can be found below:<\/p>\n<\/div><\/section><br \/>\n<div  style='height:10px' class='hr hr-invisible  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center ' ><a href='https:\/\/www.locandis.de\/en\/experience-the-volkswagen-autostadt-in-wolfsburg-on-the-move-via-app\/'  class='avia-button  avia-color-theme-color   avia-icon_select-yes-right-icon avia-size-large avia-position-center '   ><span class='avia_iconbox_title' >Learn more<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div><div  style=' margin-top:40px; margin-bottom:40px;'  class='hr hr-custom hr-center hr-icon-no  '><span class='hr-inner  inner-border-av-border-fat' style=' width:50px; border-color:#000000;' ><span class='hr-inner-style'><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='fullpage-cta'  class='avia-section main_color avia-section-default avia-no-shadow  avia-bg-style-scroll  avia-builder-el-21  el_after_av_one_full  el_before_av_section   container_wrap fullsize' style='background-color: #f99d13;background-image: linear-gradient(to bottom right,#f99d13,#b02b2c); '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4604'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  av-animated-generic bottom-to-top  flex_column_div av-zero-column-padding first  avia-builder-el-22  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><div   class='av_promobox  avia-button-yes   locandis-fullpage-cta'>\t\t<div class='avia-promocontent'><\/p>\n<p style=\"text-align: center;\">The best decisions start with a conversation.<\/p>\n<p>\n<\/div><div  class='avia-button-wrap avia-button-right ' ><a href=''  class='avia-button  avia-color-theme-color   avia-icon_select-no avia-size-large avia-position-right '   ><span class='avia_iconbox_title' >Contact us<\/span><\/a><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-4604","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.locandis.de\/en\/wp-json\/wp\/v2\/pages\/4604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.locandis.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.locandis.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.locandis.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.locandis.de\/en\/wp-json\/wp\/v2\/comments?post=4604"}],"version-history":[{"count":4,"href":"https:\/\/www.locandis.de\/en\/wp-json\/wp\/v2\/pages\/4604\/revisions"}],"predecessor-version":[{"id":7278,"href":"https:\/\/www.locandis.de\/en\/wp-json\/wp\/v2\/pages\/4604\/revisions\/7278"}],"wp:attachment":[{"href":"https:\/\/www.locandis.de\/en\/wp-json\/wp\/v2\/media?parent=4604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}