{"id":7220,"date":"2022-05-12T11:00:14","date_gmt":"2022-05-12T09:00:14","guid":{"rendered":"https:\/\/www.locandis.de\/instore-marketing\/"},"modified":"2022-05-23T11:17:40","modified_gmt":"2022-05-23T09:17:40","slug":"instore-marketing","status":"publish","type":"page","link":"https:\/\/www.locandis.de\/en\/instore-marketing\/","title":{"rendered":"Instore Marketing"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-huge avia-no-border-styling  av-parallax-section av-section-color-overlay-active avia-bg-style-parallax  avia-builder-el-0  el_before_av_section  avia-builder-el-first   av-minimum-height av-minimum-height-35  container_wrap fullsize' style=' '  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='35'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color  avia-full-stretch' style = 'background-repeat: no-repeat; background-image: url(https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08673-1030x579.jpg);background-attachment: scroll; background-position: bottom center; ' ><\/div><\/div><div class='av-section-color-overlay-wrap'><div class='av-section-color-overlay' style='opacity: 0.7; background-color: #ffa13d; '><\/div><a href='#next-section' title='' class='scroll-down-link '  aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7220'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-1  avia-builder-el-no-sibling  \" style='border-radius:0px; '><p><div  style='padding-bottom:10px; color:#ffffff;font-size:40px;' class='av-special-heading av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-2  el_before_av_hr  avia-builder-el-first  av-inherit-size '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Reach your customers with in-store marketing!<\/h2><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>With the digital signage solution from locandis, you can reach all customers in the market and realize additional sales.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#ffffff'><\/div><\/div><\/div><br \/>\n<div  style=' margin-top:40px; margin-bottom:40px;'  class='hr hr-custom hr-center hr-icon-no   avia-builder-el-3  el_after_av_heading  avia-builder-el-last '><span class='hr-inner  inner-border-av-border-fat' style=' width:50px; border-color:#ffffff;' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='digital-signage'  class='avia-section main_color avia-section-default avia-no-shadow  avia-bg-style-scroll  avia-builder-el-4  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7220'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-5  el_before_av_one_fifth  avia-builder-el-first  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-6  el_after_av_one_fifth  el_before_av_two_fifth  \" style='border-radius:0px; '><p><div  style='height:50px' class='hr hr-invisible   avia-builder-el-7  el_before_av_font_icon  avia-builder-el-first '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-border  avia-icon-pos-center \" style=\"color:#f99d13; border-color:#f99d13;\"><span class='av-icon-char' style='font-size:80px;line-height:80px;width:80px;' aria-hidden='true' data-av_icon='\ue8d2' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/p><\/div><div class=\"flex_column av_two_fifth  av-animated-generic bottom-to-top  flex_column_div av-zero-column-padding   avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>With in-store marketing from locandis, you can reach your customers directly in the buying situation.<\/strong> On the digital signage monitors, existing offers that are available on the website, in the insert or in the mobile app can be transferred to monitors in the store and thus reach every customer in the store.<\/p>\n<p>In addition to the digital customer card for addressing customers via smartphone, the solution is supplemented with 3D stereo frequency meters that record the customer flows in the store and make them analyzable.<\/p>\n<p><strong>This enables holistic addressing and analysis of the shopping behavior of all customers.<\/strong><\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-11  el_after_av_two_fifth  avia-builder-el-last  \" style='border-radius:0px; '><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section main_color avia-section-huge avia-no-border-styling  av-parallax-section av-section-color-overlay-active avia-bg-style-parallax  avia-builder-el-12  el_after_av_section  el_before_av_section   av-minimum-height av-minimum-height-5  container_wrap fullsize' style=' '  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='5'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color  avia-full-stretch' style = 'background-repeat: no-repeat; background-image: url(https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08822-1030x579.jpg);background-attachment: scroll; background-position: bottom center; ' ><\/div><\/div><div class='av-section-color-overlay-wrap'><div class='av-section-color-overlay' style='opacity: 0.7; background-color: #ffa13d; '><\/div><a href='#next-section' title='' class='scroll-down-link '  aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7220'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-13  avia-builder-el-no-sibling  \" style='border-radius:0px; '><p><div  style='padding-bottom:10px; color:#ffffff;font-size:40px;' class='av-special-heading av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-14  el_before_av_hr  avia-builder-el-first  av-inherit-size '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Digital Signage<\/h2><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>Customer communication with your customers directly on the sales floor.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#ffffff'><\/div><\/div><\/div><br \/>\n<div  style=' margin-top:40px; margin-bottom:40px;'  class='hr hr-custom hr-center hr-icon-no   avia-builder-el-15  el_after_av_heading  avia-builder-el-last '><span class='hr-inner  inner-border-av-border-fat' style=' width:50px; border-color:#ffffff;' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='digital-signage'  class='avia-section main_color avia-section-default avia-no-shadow  avia-bg-style-scroll  avia-builder-el-16  el_after_av_section  el_before_av_section   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7220'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-17  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_three_fifth  av-animated-generic bottom-to-top  flex_column_div av-zero-column-padding   avia-builder-el-18  el_after_av_one_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>With digital signage solutions, <strong>you can reach your customers directly on the sales floor.<\/strong> You can use locandis software to implement a wide variety of forms of addressing customers on the monitors installed in highly frequented aisles. <strong>It doesn&#8217;t matter whether you want to install 1 or 100 screens.<\/strong> The campaigns can simply be assigned to the desired screens in the web interface. No special requirements are necessary for the installation. All that is needed is a power supply and an Internet connection through LAN or WiFi connection.<\/p>\n<p>Text, image and video messages can be set on the screens in the store via the intuitive locandis web solution, enabling a wide range of different targeting options.<\/p>\n<p><strong>In combination with the locandis <a href=\"https:\/\/www.locandis.de\/en\/digital-loyalty-card\/\">digital customer card<\/a>, a unique function is also made possible.<\/strong><\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-20  el_after_av_three_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-21  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div><div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-22  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><div  class='avia-video avia-video-16-9 avia-video-html5  ' style='background-image:url(\"https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08771-1030x579.jpg\");'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/locandis_digital_signage.mp4' ><video class='avia_video' playsinline poster=\"https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08771-1030x579.jpg\" autoplay  preload=\"auto\" muted controls style='' id='player_7220_1602257316_1496202238'><source src=\"https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/locandis_digital_signage.mp4\" type=\"video\/mp4\" \/><\/video><\/div><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-24  el_after_av_three_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-25  el_after_av_one_fifth  el_before_av_three_fifth  column-top-margin\" style='border-radius:0px; '><\/div><div class=\"flex_column av_three_fifth  av-animated-generic bottom-to-top  flex_column_div av-zero-column-padding   avia-builder-el-26  el_after_av_one_fifth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h2 style=\"text-align: left;\">The digital signage monitor as the customer&#8217;s second screen<\/h2>\n<p>Using the information of the customer&#8217;s location, which is collected with the digital customer card for <a href=\"https:\/\/www.locandis.de\/en\/indoor-navigation\/\">indoor navigation<\/a> and <a href=\"https:\/\/www.locandis.de\/en\/location-based-marketing\/\">location-based marketing<\/a> functionalities, the monitors in the store can be used as a second screen for the customer.<\/p>\n<p><strong>This can be explained well with an example:<br \/>\n<\/strong><em>A customer with a digital customer card enters a DIY store and searches for decorative plants using the Indoor Navigation product search. She then starts the navigation to the ornamental plants. During navigation, she walks past a digital signage monitor in the main aisle. Knowing the search term of the navigation and her current location, the offer for the currently discounted ornamental plants is displayed on the digital signage display.\u00a0<\/em><\/p>\n<p><strong>This turns the non-personalized communication channel via screens in the store into a personalized medium<\/strong> that shows customers nearby offers and information about their preferences, search queries or past purchasing behavior.<\/p>\n<p>This unique functionality can be realized through the intelligent interaction between <strong>digital customer card and digital signage solution from a single source.<\/strong><\/p>\n<p>In addition to personalized targeting, there are many other ways to reach customers via screens.<\/p>\n<h3 style=\"text-align: left;\">Targeting capabilities of the digital signage solution:<\/h3>\n<\/div><\/section><br \/>\n<div  class='avia-icon-list-container   avia-builder-el-28  el_after_av_textblock  avia-builder-el-last '><ul class='avia-icon-list avia-icon-list-left av-iconlist-big avia_animate_when_almost_visible avia-iconlist-animate'>\n<li><div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue85b' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\"  >Seasonal targeting<\/h4><\/header><div class='iconlist_content  '  itemprop=\"text\"  ><p>Place your offers and information based on relevant months and time periods.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\"  >Time targeting<\/h4><\/header><div class='iconlist_content  '  itemprop=\"text\"  ><p>Control offers based on the time of day.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue80a' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\"  >Gender-based targeting<\/h4><\/header><div class='iconlist_content  '  itemprop=\"text\"  ><p>Offers based on the current gender distribution on the sales floor.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue842' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\"  >Location-based targeting<\/h4><\/header><div class='iconlist_content  '  itemprop=\"text\"  ><p>Matching offers and information for users of the digital customer card in front of the screen.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue866' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\"  >Weather-related targeting<\/h4><\/header><div class='iconlist_content  '  itemprop=\"text\"  ><p>Control campaigns in relation to the current weather conditions via the screens.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\"  >Auslastungsbezogenes Targeting<\/h4><\/header><div class='iconlist_content  '  itemprop=\"text\"  ><p>Campaigns can be controlled on the basis of the current level of activity in the market.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<\/ul><\/div><\/p><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-29  el_after_av_three_fifth  avia-builder-el-last  column-top-margin\" style='border-radius:0px; '><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section main_color avia-section-huge avia-no-border-styling  av-parallax-section av-section-color-overlay-active avia-bg-style-parallax  avia-builder-el-30  el_after_av_section  el_before_av_section   av-minimum-height av-minimum-height-20  container_wrap fullsize' style=' '  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='20'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color  avia-full-stretch' style = 'background-repeat: no-repeat; background-image: url(https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/Digital-SIgnage-Dashboard-1.png);background-attachment: scroll; background-position: bottom center; ' ><\/div><\/div><div class='av-section-color-overlay-wrap'><div class='av-section-color-overlay' style='opacity: 0.7; background-color: #ffa13d; '><\/div><a href='#next-section' title='' class='scroll-down-link '  aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7220'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-31  avia-builder-el-no-sibling  \" style='border-radius:0px; '><p><div  style='padding-bottom:10px; color:#ffffff;font-size:40px;' class='av-special-heading av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-32  el_before_av_hr  avia-builder-el-first  av-inherit-size '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Campaign creation via the digital signage dashboard<\/h2><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>Create standalone digital signage campaigns and publish in real time to screens on the sales floor.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#ffffff'><\/div><\/div><\/div><br \/>\n<div  style=' margin-top:40px; margin-bottom:40px;'  class='hr hr-custom hr-center hr-icon-no   avia-builder-el-33  el_after_av_heading  avia-builder-el-last '><span class='hr-inner  inner-border-av-border-fat' style=' width:50px; border-color:#ffffff;' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='av_section_6'  class='avia-section main_color avia-section-default avia-no-shadow  avia-bg-style-scroll  avia-builder-el-34  el_after_av_section  el_before_av_one_full   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7220'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-35  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_three_fifth  av-animated-generic bottom-to-top  flex_column_div av-zero-column-padding   avia-builder-el-36  el_after_av_one_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Campaigns are set up via the <strong>locandis web frontend<\/strong>, which provides different campaign types. Thanks to the simple process, setting up a new campaign takes only a few minutes and can be played directly on the selected screens.<\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-38  el_after_av_three_fifth  el_before_av_one_half  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding first  avia-builder-el-39  el_after_av_one_fifth  el_before_av_one_half  column-top-margin\" style='border-radius:0px; '><div   data-size='no scaling'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids='7360,7358,7356'  data-video_counter='0'  data-autoplay='true'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='5'  data-class=' avia-builder-el-40  avia-builder-el-no-sibling  '  data-el_id=''  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-lazy_loading='disabled'  class='avia-slideshow avia-slideshow-1  av-control-default av-default-height-applied avia-slideshow-no scaling av_slideshow  avia-builder-el-40  avia-builder-el-no-sibling   avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 56.25%;' ><li  class=' slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-7361 avia-img-lazy-loading-not-7361\"  src=\"https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08822-1.jpg\" width=\"2048\" height=\"1152\" title='DSC08822' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08822-1.jpg 2048w, https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08822-1-300x169.jpg 300w, https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08822-1-1030x579.jpg 1030w, https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08822-1-768x432.jpg 768w, https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08822-1-1536x864.jpg 1536w, https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08822-1-1500x844.jpg 1500w, https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08822-1-705x397.jpg 705w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/div><\/li><li  class=' slide-2 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-7359 avia-img-lazy-loading-not-7359\"  src=\"https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08832-1.jpg\" width=\"2048\" height=\"1152\" title='DSC08832' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08832-1.jpg 2048w, https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08832-1-300x169.jpg 300w, https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08832-1-1030x579.jpg 1030w, https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08832-1-768x432.jpg 768w, https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08832-1-1536x864.jpg 1536w, https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08832-1-1500x844.jpg 1500w, https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08832-1-705x397.jpg 705w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/div><\/li><li  class=' slide-3 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-7357 avia-img-lazy-loading-not-7357\"  src=\"https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08825.jpg\" width=\"2048\" height=\"1152\" title='DSC08825' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08825.jpg 2048w, https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08825-300x169.jpg 300w, https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08825-1030x579.jpg 1030w, https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08825-768x432.jpg 768w, https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08825-1536x864.jpg 1536w, https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08825-1500x844.jpg 1500w, https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08825-705x397.jpg 705w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls'><a href='#prev' class='prev-slide' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'>Previous<\/a><a href='#next' class='next-slide' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><\/div><\/div><\/div><div class=\"flex_column av_one_half  av-animated-generic bottom-to-top  flex_column_div av-zero-column-padding   avia-builder-el-41  el_after_av_one_half  avia-builder-el-last  column-top-margin\" style='border-radius:0px; '><div  class='avia-icon-list-container   avia-builder-el-42  avia-builder-el-no-sibling '><ul class='avia-icon-list avia-icon-list-left av-iconlist-big avia_animate_when_almost_visible avia-iconlist-animate'>\n<li><div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue827' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\"  >Product campaigns<\/h4><\/header><div class='iconlist_content  '  itemprop=\"text\"  ><p>Inform your customers about current offers with article and price information as well as appealing images.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\"  >Icon campaigns<\/h4><\/header><div class='iconlist_content  '  itemprop=\"text\"  ><p>Inform your customers about services, programs and promotions in the store with playful icons.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue836' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\"  >Text campaigns<\/h4><\/header><div class='iconlist_content  '  itemprop=\"text\"  ><p>Textual communication with your customers.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue80f' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\"  >Image campaigns<\/h4><\/header><div class='iconlist_content  '  itemprop=\"text\"  ><p>Mood images, visuals and extension of existing graphics on the screens.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue80d' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\"  >Video Campaigns<\/h4><\/header><div class='iconlist_content  '  itemprop=\"text\"  ><p>Present products, product groups and promotions with videos and realize additional sales.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\"  >and much more<\/h4><\/header><div class='iconlist_content  '  itemprop=\"text\"  ><p>Individual layouts and formats according to your ideas.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_6'  class='main_color av_default_container_wrap container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7220'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='frequenzmessung'  class='avia-section main_color avia-section-huge avia-no-border-styling  av-parallax-section av-section-color-overlay-active avia-bg-style-parallax   av-minimum-height av-minimum-height-20  container_wrap fullsize' style=' '  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='20'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color  avia-full-stretch' style = 'background-repeat: no-repeat; background-image: url(https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/besucherfluss.png);background-attachment: scroll; background-position: bottom center; ' ><\/div><\/div><div class='av-section-color-overlay-wrap'><div class='av-section-color-overlay' style='opacity: 0.7; background-color: #ffa13d; '><\/div><a href='#next-section' title='' class='scroll-down-link '  aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7220'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-43  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling  \" style='border-radius:0px; '><p><div  style='padding-bottom:10px; color:#ffffff;font-size:40px;' class='av-special-heading av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  av-inherit-size '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Frequency measurement in trade<\/h2><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>Holistic view of your customers in the market.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#ffffff'><\/div><\/div><\/div><br \/>\n<div  style=' margin-top:40px; margin-bottom:40px;'  class='hr hr-custom hr-center hr-icon-no  '><span class='hr-inner  inner-border-av-border-fat' style=' width:50px; border-color:#ffffff;' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='av_section_8'  class='avia-section main_color avia-section-default avia-no-shadow  avia-bg-style-scroll   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7220'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_two_fifth  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><p><div  style='height:20px' class='hr hr-invisible  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class='avia-video avia-video-16-9 avia-video-html5  ' style='background-image:url(\"https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08685-1-1030x579.jpg\");'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/locandis_frequency_analytics.mp4' ><video class='avia_video' playsinline poster=\"https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08685-1-1030x579.jpg\" autoplay  preload=\"auto\" muted controls style='' id='player_7220_970400592_1942076541'><source src=\"https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/locandis_frequency_analytics.mp4\" type=\"video\/mp4\" \/><\/video><\/div><\/p><\/div><div class=\"flex_column av_three_fifth  av-animated-generic bottom-to-top  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Frequency measurement is the ideal complement to the comprehensive analysis and monitoring of customer behavior at the POS. With the help of 3D stereo sensors, customer movements can be quantified and insight into the volume of visits can be provided.<\/p>\n<p><strong>By placing the sensors at strategic positions such as the input and output, measurements can be taken accurately:<\/strong><\/p>\n<ul>\n<li>how many customers enter and leave the market,<\/li>\n<li>how many customers are currently in the store<\/li>\n<li>what differences there are to the previous day&#8217;s, month&#8217;s or year&#8217;s visitor numbers, and<\/li>\n<li>how visitor numbers develop in the long term.<\/li>\n<\/ul>\n<p>In addition, by comparing the number of realized purchases and the number of customers who visit the store on a given day,<strong> it is possible to determine exactly how large the proportion of customers who realize a purchase is. <br class=\"avia-permanent-lb\" \/><br class=\"avia-permanent-lb\" \/><\/strong><\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_two_fifth  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><p><div  style='height:20px' class='hr hr-invisible  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class='avia-image-container  av-styling-    avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-7331 avia-img-lazy-loading-not-7331 avia_image' src=\"https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08723-1030x579.jpg\" alt='Registrierung' title='DSC08723' height=\"579\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08723-1030x579.jpg 1030w, https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08723-300x169.jpg 300w, https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08723-768x432.jpg 768w, https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08723-1536x864.jpg 1536w, https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08723-1500x844.jpg 1500w, https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08723-705x397.jpg 705w, https:\/\/www.locandis.de\/wp-content\/uploads\/2022\/05\/DSC08723.jpg 2048w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/p><\/div><div class=\"flex_column av_three_fifth  av-animated-generic bottom-to-top  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h3 style=\"text-align: left;\">The digital customer card unleashes the full potential of market analytics<\/h3>\n<p>Through the locandis digital customer card, further categorizations of customers in the store can be made in addition to the number of customers.<\/p>\n<p>Stochastic methods are used to extrapolate the characteristics of the loyalty card users in the market to the total of all customers in the market. This enables the classification of customers in the market with a very high probability.<\/p>\n<p><strong>This results in extensive evaluations and an extremely specific customer approach, which go beyond the mere distinction between female and male customers.<\/strong><\/p>\n<p>The entire application<strong> complies with all requirements and regulations of the GDPR<\/strong> and only the customer numbers are evaluated by the 3D stereo sensors. Personalization or identification of individual customers is therefore not possible with the sensors.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='fullpage-cta'  class='avia-section main_color avia-section-default avia-no-shadow  avia-bg-style-scroll   container_wrap fullsize' style='background-color: #f99d13;background-image: linear-gradient(to bottom right,#f99d13,#b02b2c); '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7220'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  av-animated-generic bottom-to-top  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><div   class='av_promobox  avia-button-yes   locandis-fullpage-cta'>\t\t<div class='avia-promocontent'><\/p>\n<p style=\"text-align: center;\">The best decisions start with a conversation.<\/p>\n<p>\n<\/div><div  class='avia-button-wrap avia-button-right ' ><a href=''  class='avia-button  avia-color-theme-color   avia-icon_select-no avia-size-large avia-position-right '   ><span class='avia_iconbox_title' >Contact us<\/span><\/a><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-7220","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.locandis.de\/en\/wp-json\/wp\/v2\/pages\/7220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.locandis.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.locandis.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.locandis.de\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.locandis.de\/en\/wp-json\/wp\/v2\/comments?post=7220"}],"version-history":[{"count":7,"href":"https:\/\/www.locandis.de\/en\/wp-json\/wp\/v2\/pages\/7220\/revisions"}],"predecessor-version":[{"id":7367,"href":"https:\/\/www.locandis.de\/en\/wp-json\/wp\/v2\/pages\/7220\/revisions\/7367"}],"wp:attachment":[{"href":"https:\/\/www.locandis.de\/en\/wp-json\/wp\/v2\/media?parent=7220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}