We firmly believe that the marketing of the future takes into account fundamental principles:
Marketing will be digital
Customers want communication that is produced in a way that saves resources.
Marketing will be location-based
Customers are open to advertising messages at the point of action.
Marketing will be permission-driven
Customers give their consent for us to send them advertising messages.
Marketing will be individualized
Customers do not want advertising messages that do not concern them at all.
We are making our contribution to these far-reaching changes in marketing.
The team behind locandis
Prof. Dr. Hans-Christian Riekhof
CEO, Marketing & Sales
Hans-Christian Riekhof is responsible for corporate strategy, cooperations, investor relations, and marketing and sales. As a former Marketing Director of the Otto Group and as a Business Unit Manager at Beiersdorf AG, he knows the retail trade on the one hand and the branded goods industry and the fast moving consumer goods business on the other very well.
CTO, Operations & Development
Stefan Brinkhoff is responsible for the operational management of projects, the deployment of locators, the management of LBM campaigns and the area of business analytics. He is also responsible for controlling and IT at locandis. As part of his dissertation, he is analyzing the effects of location-based marketing campaigns on purchasing behavior and the shopping cart.
VP Development iOS
Johannes Dörr leads the iOS development and is responsible for the overall technical concept. Indoor navigation is his area of expertise.
VP Development Android
Thomas Wanschik is head of Android development. He is a machine learning expert and responsible for back end, data analysis and recommendation engine.