We work closely with our customers to implement customized push campaigns that are location-based and thus sent directly to consumers’ smartphones at the point of action. The relevance of advertising messages about products is particularly high when they are delivered directly at the shelf with these products. We evaluate the success of each campaign: did it achieve the planned open rate, and did it generate additional sales? In the process, we also test which visuals work best, which headlines are particularly effective, and whether short videos further enhance the message’s attention.
locandis App Clips enable the delivery of content without registration. In addition to the push-based delivery of information at the shelf, the App Clip functionality enables customers to immediately receive information on products and services in the store by scanning an NFC tag or QR code. Registration in the app is not necessary for this. The exciting feature of the NFC solution from a user experience perspective is its ease of use: Users only need to hold their cell phone near the chip. The content is then automatically displayed and the customer is subtly motivated to download the app.
This greatly facilitates the customer’s willingness to subsequently download the app, as they have already been able to use the features and benefits in a preview mode beforehand. This feature thus enables any customer with a smartphone to use the app without downloading it first. Conversely, this feature also means that the App Clips are a complete campaigning tool, enabling the targeting of differentiated content on every single NFC tag. And all this without downloading an app.
We are convinced that coupons should not be distributed with a watering can. We deliver personalized coupons to the end customer’s smartphone directly in the predefined store area and at the right shelf: this is how couponing works best. Because we know the customer well, our couponing strategies are very differentiated – this is how we optimize the required discount.
We believe that the companies we serve should be very economical with additional discounts. That’s why we are committed to using good content campaigns that, for example, draw attention to new products, provide practical tips on how to use products, or point out useful accessories.
