We work closely with our customers to implement customized push campaigns that are location-based and thus sent directly to consumers’ smartphones at the point of action. The relevance of advertising messages about products is particularly high when they are delivered directly at the shelf with these products. We evaluate the success of each campaign: did it achieve the planned open rate, and did it generate additional sales? In the process, we also test which visuals work best, which headlines are particularly effective, and whether short videos further enhance the message’s attention.
We are convinced that coupons should not be distributed with a watering can. We deliver personalized coupons to the end customer’s smartphone directly in the predefined store area and at the right shelf: this is how couponing works best. Because we know the customer well, our couponing strategies are very differentiated – this is how we optimize the required discount.
We believe that the companies we serve should be very economical with additional discounts. That’s why we are committed to using good content campaigns that, for example, draw attention to new products, provide practical tips on how to use products, or point out useful accessories.
