With in-store marketing from locandis, you can reach your customers directly in the buying situation. On the digital signage monitors, existing offers that are available on the website, in the insert or in the mobile app can be transferred to monitors in the store and thus reach every customer in the store.
In addition to the digital customer card for addressing customers via smartphone, the solution is supplemented with 3D stereo frequency meters that record the customer flows in the store and make them analyzable.
This enables holistic addressing and analysis of the shopping behavior of all customers.
With digital signage solutions, you can reach your customers directly on the sales floor. You can use locandis software to implement a wide variety of forms of addressing customers on the monitors installed in highly frequented aisles. It doesn’t matter whether you want to install 1 or 100 screens. The campaigns can simply be assigned to the desired screens in the web interface. No special requirements are necessary for the installation. All that is needed is a power supply and an Internet connection through LAN or WiFi connection.
Text, image and video messages can be set on the screens in the store via the intuitive locandis web solution, enabling a wide range of different targeting options.
In combination with the locandis digital customer card, a unique function is also made possible.
Using the information of the customer’s location, which is collected with the digital customer card for indoor navigation and location-based marketing functionalities, the monitors in the store can be used as a second screen for the customer.
This can be explained well with an example:
A customer with a digital customer card enters a DIY store and searches for decorative plants using the Indoor Navigation product search. She then starts the navigation to the ornamental plants. During navigation, she walks past a digital signage monitor in the main aisle. Knowing the search term of the navigation and her current location, the offer for the currently discounted ornamental plants is displayed on the digital signage display.
This turns the non-personalized communication channel via screens in the store into a personalized medium that shows customers nearby offers and information about their preferences, search queries or past purchasing behavior.
This unique functionality can be realized through the intelligent interaction between digital customer card and digital signage solution from a single source.
In addition to personalized targeting, there are many other ways to reach customers via screens.
Campaigns are set up via the locandis web frontend, which provides different campaign types. Thanks to the simple process, setting up a new campaign takes only a few minutes and can be played directly on the selected screens.
Frequency measurement is the ideal complement to the comprehensive analysis and monitoring of customer behavior at the POS. With the help of 3D stereo sensors, customer movements can be quantified and insight into the volume of visits can be provided.
By placing the sensors at strategic positions such as the input and output, measurements can be taken accurately:
In addition, by comparing the number of realized purchases and the number of customers who visit the store on a given day, it is possible to determine exactly how large the proportion of customers who realize a purchase is.
Through the locandis digital customer card, further categorizations of customers in the store can be made in addition to the number of customers.
Stochastic methods are used to extrapolate the characteristics of the loyalty card users in the market to the total of all customers in the market. This enables the classification of customers in the market with a very high probability.
This results in extensive evaluations and an extremely specific customer approach, which go beyond the mere distinction between female and male customers.
The entire application complies with all requirements and regulations of the GDPR and only the customer numbers are evaluated by the 3D stereo sensors. Personalization or identification of individual customers is therefore not possible with the sensors.
