Recommendation Engine
The best predictor of future buying behavior is the customer’s purchase history.
The best predictor of future purchasing behavior is the customer’s purchase history. That’s why we create interfaces to retailers’ checkout systems for our digital loyalty card. With the help of our AI-based algorithms, we can derive from this data which product recommendations meet with the particular interest of consumers. The open rates of our LBM campaigns then become the success criterion for LBM campaigns.