locandis Recommendation Engine
Artificial intelligence as the basis for product recommendations
The purchase history, the walking behavior in the store and the integration of the CRM system are the sources for our Big Data approach: on the basis of artificial intelligence, we develop recommendation engines for our customers that model the customers’ reactions to different purchase impulses and optimize the impact of the LBM campaigns. We place particular emphasis on including the discount level as a variable. If LBM campaigns work even with a discount reduced by several points, this has a great leverage effect in a business characterized by tight margins.