As a further product in addition to our three core added values, with Business Analytics we provide you with a data-driven 360° view of the performance of your hagebaumarkt.
On the one hand, the location data of your customers can be viewed on a person-specific level. This means that instead of aggregated heatmap representations, the entire route of the customer’s walk can be analyzed and aggregated into ideal-typical target groups, such as the walk of flower buyers aged between 40-50 on weekends. The flexibility and precision of the evaluation enables transparent insight into all customer movements in your hagebaumarkt. In addition, we combine three valuable data sources: the interaction data with the app, the location information and, of course, the checkout data.
The performance of the campaigns can also be viewed in real time. Here, it can be tracked live which campaigns are particularly well received by your customers and which are not. Evaluations can also be determined here, for example, by time of day, customer segment or length of stay. All this, of course, also in comparison between several of your markets. The possibilities of specific evaluations with relevance for the hagebaumarkt are thus extremely extensive and open up a new dimension in the continuous evaluation of your business.
All data and evaluations can be viewed flexibly in real time via our locandis dashboard.
Do you have specific KPIs in mind? No problem, our data science team is able to provide customized report units in the shortest possible time.