In the current field of tension between online retail and stationary retail, it is becoming increasingly important to digitize the shopping experience. In order to meet customer expectations and strengthen the attractiveness of stationary retail in the long term, the physical shopping experience must be digitally accompanied. For hagebaumarkt in particular, there are many exciting application possibilities within the framework of a mobile app. Such an app for Android and iOS has already been successfully implemented with C. J. Wigger KG for the hagebaumarkt Neumünster 1.
The so-called WIGGI app enables direct digital dialog with every customer at the hagebaumarkt. This offers a wide range of opportunities to talk to customers directly in the store and at the shelves via an app and to gain valuable insights into customer behavior.
We know from various pilot projects that sending coupons and content campaigns through a retailer-specific app can lead to additional sales in the double-digit range. Furthermore, customers are less frustrated by a product search with indoor navigation and stay longer on the sales floor. As a result, the average receipt increases.
Such an app in hagebau design can be flexibly adapted to your stores and individual design language, and can be expanded over time to include additional stores. locandis does not take a prominent role at any point and sees itself as a full-service provider for the implementation of your digital customer experience in your market. We cover every step of the process and design your individual solution from a single source.