Digital Loyalty Card
Not just a card, but an innovative dialog channel to the customer.
Our digital customer card is available as an iOS and Android version and, as a tried-and-tested white-label app, can be adapted very quickly to retailers’ corporate design and branding and is then available to end customers in the app stores. This eliminates the need to invest time and effort in developing your own app.
All relevant functionalities are already available and can be selected on a modular basis. Thus, for example, apps with and without navigation, bonus point system or integration of an existing customer card can be developed. The implementation of the app is DSGVO-compliant and is hosted on servers in Germany.
Consumers love to collect points. With our white-label app, collecting points is very easy to implement. Customers achieve silver, gold, and platinum status according to defined limits. Points can not only be awarded on a differentiated basis according to sales of certain product ranges or the purchase of special offers.
It is also possible to link specific behaviors with points, such as visiting the newly opened plant department in the DIY store or answering 10 questions as part of a customer survey.
On the one hand, locandis technology can be implemented via the white-label app. On the other hand, it can also be integrated into existing apps as an SDK (Software Development Kit) with our support.
This is advantageous if this app already has a large distribution and usage.
The locandis system for location-based marketing and in-store navigation requires technical precautions to be taken at the POS. The locandis system is largely independent of the existing IT infrastructure. In order to compare LBM campaigns and purchasing behavior, an interface to the POS system must be created, with the help of which data can be exported for analytical purposes.
Locandis locators are either battery-operated (with a service life of approx. 3 years), or they are integrated into the lighting system and supplied with power via this.