Posts

Walsrode goes for multi-retailer app

/in /by

Hamburg, April 13, 2022 – One for all, all for one: With the “Walsrode App” for the city of Walsrode, visitors and residents will receive individual offers from local retailers as well as information about events and attractions directly on their smartphones. Location-based and directly at the user’s location, the multi-retailer app bundles information, services and coupons from participating retailers. The implementation of the app was initiated by Gronemedia, the publisher of the Walsroder Zeitung, and the city of Walsrode. On March 31, the “Walsrode App” was launched – and will from now on form a bridge to stationary retail. Read more

How location-based marketing at the point of sale influences consumer behavior

/in /by

With Stefan Brinkhoff, Co-Founder and CTO, locandis is represented at the Global DIY-Summit. Together in a workshop with Prof. Dr. Tobias Schäfers, Associate Professor of Marketing at Copenhagen Business School and Ken Hughes, Consumer & Shopper Behaviouralist and CX Strategist, the future of DIY retail will be discussed and new trends and innovation in the industry will be highlighted. Read more

Experience the Volkswagen Autostadt in Wolfsburg on the move via app

/in /by

Hamburg, September 08, 2021: Getting to where you want to go without any detours? With the help of apps on our smartphones, we can easily find our way to our destination even in unfamiliar cities. At the Autostadt in Wolfsburg, the “Autostadt – Mobil Erleben” app now allows visitors to navigate the multi-story building. Thanks to dialog and information in real time as well as individual services, the app enriches the visitor experience and extends it to the digital space. Read more

Indoor Navigation: using an App to navigate the DIY store

/in , , /by

Hamburg, August 26, 2021. Almost every day, our smartphone helps us find our way. Mobile navigation is standard – in normal road traffic. In Neumünster, Germany, you can use an app to navigate your way through the DIY store. Finding your way to the product you want: Shopping is also possible without detours.

Read more